black women and girls are god’s beloved
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As a faith-driven organization, we firmly believe that the healing, growth, and transformation of Black women and girls extend beyond storytelling; their true identity is deeply rooted in Christ Jesus. In John 4:14, Jesus speaks to the Samaritan woman at the well, saying, “But whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life.” Our love for Christ fuels our commitment to seeing women and girls from Black communities flourishing in all aspects of their lives. Storytelling is one of the ways we nurture the vision God has given our founder for Willow x Arch. We partner with like-minded individuals across various industries and institutions on media and entertainment projects that align with our values, including ministries and churches.
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Authenticity: Black women and girls are not a monolith. We are dedicated to capturing and sharing the diverse experiences of women and girls from Black communities excellently while honoring God and stewarding the vision entrusted to us.
Integrity: Black women and girls are multidimensional. We are committed to uplifting them and their humanity through our work. We believe in telling the truth in a manner that ethically and honestly highlights Black women and girls, their narratives, and history.
Community: We believe in elevating and celebrating the uniqueness of women and girls from Black communities worldwide while fostering relationships among them. We use storytelling, ministry consulting, and collaboration to promote the well-being of Black women and girls and inspire them to reach their fullest potential.
My fondest childhood memories were at my grandparents’ homes on Willow Street and Arch Street in Norristown, Pennsylvania.
You Might Be Wondering … Why The Name Willow X Arch? Willow x Arch was the name I consistently heard while building this company. But why did it stand out from the others on my list? As I consulted God, He reminded me of how my family and the church shaped my foundation. My fondest childhood memories were at my grandparents’ homes on Willow Street and Arch Street in Norristown, Pennsylvania. My parents and their siblings were raised on those streets. In my maternal grandparents’ home, my Grandmama fostered my love for history and documentaries, and my Pop-Pop Willie taught me how to play golf in the backyard. In my paternal grandparents’ home, my Pop-Pop instilled in me the importance of being a well-rounded journalist through our political debates. And Mom-Mom expressed her love for us through food, especially her infamous macaroni and cheese, after church on Sundays. My journey as a Christian began at Siloam Baptist Church on Willow Street, just two blocks from where Pop-Pop and Mom-Mom lived. At Siloam, I learned the value of voicing my opinion in a community of believers who love and serve God.
Reflecting on these moments, He has made it clear that the name Willow x Arch represents the intersection of memories, experiences, and moments from my childhood and my evolution as a Black woman. By forming this company, I pay homage to my family and church home, who gave me the freedom and opportunity to be me while supporting who I was becoming. They were (and still are) my safe spaces. They made me feel seen and heard. I chose to stylistically use the letter “x” instead of the word “and” in my business name to display this intersection symbolically. Willow x Arch is purposefully designed to be a refuge for Black women and girls to blossom safely and securely in the fullness of who God called and created them to be.